Men's

Gryptalite High Performance Traction is delivered in 1 piece, Pre-cut to the exact measurements and shape of your board.

Firewire is dedicated to elevating the surfing experience through

With ultra-thick sides and a front that commands attention, there’s nothing quiet about the Cyrus. And with the uplift in mood and energy its Happy Lens™ fosters, the Cyrus is sure to create some joyful noise. Available with Trident™ polarization that eliminates reflective light.Happy Lens™ enhances color and contrast, increases clarity, and improves mood and alertnessAvailable with Trident™ polarization that eliminates reflective lightConstructed from virtually indestructible Grilamid®6-base polycarbonate ARC® lenses for optical performanceSturdy and smooth 5-barrel hinges100% UV protection reduces eye fatigue and long-term sun damageFrame measures 58-17-145

Always ready for the next location, the Lyons Knit Packable Hat is a versatile accessory that travels with ease. It’s crafted with 100% cotton in an effortless silhouette. Look polished as soon as you reach your destination with the teardrop crown and subtle, downtick brim.

• 100% cotton
• Light stiffness
• Downtick brim
• Teardrop crown
• Internal elastic sweatband
• Grosgrain band
• Metal headwear plaque
• 9cm/3.5” brim
• 12.3cm/4.75” crown

The Cross Loop French Terry Crew is a cozy layer with an effortlessly relaxed fit. It’s built with better cotton that’s been treated with a worn wash for a lived-in look and feel. Each piece features a one-of-a-kind garment dye, so no two sweatshirts are identical.

• 100% BCI cotton
• Drop shoulder
• Garment dyed so no two pieces are alike
• Treated with a worn-in wash for a lived-in look and feel
• 21” from high point of shoulder to hem
• Relaxed fit

The Ellee is a versatile, packable bucket hat cast in crochet raffia straw. Lightweight, breathable and ready to travel, it’s finished with an all-around brim and custom metal plaque.

• 100% crochet raffia straw
• Metal headwear plaque
• 6cm/2.5” brim

The Cross Loop French Terry Hoodie is made with 100% Better Cotton. It features a cozy, loop-back French terry treated with a worn-in wash for a lived-in look and feel. Each piece features a one-of-a-kind garment dye, so no two hoodies are identical.

• 100% BCI cotton
• Drop shoulder
• Kangaroo pocket
• Garment dyed so no two pieces are alike
• Treated with a worn-in wash for a lived-in look and feel
• 24” from high point of shoulder to hem
• Relaxed fit

The Bowery Women's Flannel is one you'll reach for, day after day. Wear it open or closed, it’s made with brushed yarn dye flannel that feels as soft as it looks. Finished with chest patch pockets and adjustable cuffs, this drop shoulder long-sleeve is an easy layering piece.

• 60% cotton 21% acrylic 19% polyester
• Drop shoulders for a relaxed feel
• Chest patch pockets add depth
• Adjustable sleeve cuffs give you a custom fit
• Logo label at pocket flap
• 23" from high point of shoulder to hem
• Relaxed fit

Our favorite Bowery flannel gets a boyfriend fit in this easy-wearing incarnation. Made with 100% cotton, it's breathable and soft on the skin. Wear it open over a bottom layer or button it up for a refined yet relaxed look. Finished with a scoop hem and patch pockets.

• 100% cotton
• Patch pockets/li>
• Scooped hem
• 28.5" from high point of shoulder to hem
• Relaxed fit

Our favorite Bowery flannel gets a boyfriend fit in this easy-wearing incarnation. Made with 100% cotton, it's breathable and soft on the skin. Wear it open over a bottom layer or button it up for a refined yet relaxed look. Finished with a scoop hem and patch pockets.

• 100% cotton
• Patch pockets
• Scooped hem
• 28.5" from high point of shoulder to hem
• Relaxed fit

Get ready for compliments. The Joanna is one of our most-loved silhouettes, now in cruelty-free felt. It has an elegant pinch with a teardrop crease and a flat brim. Wear it straight on or tilted, and pair it with everything in your closet. Finished with a grosgrain band and metal headwear plaque.

• 10 cm / 4" brim
• 100% cruelty-free wool felt
• Light stretch for a flexible fit
• Grosgrain band
• Metal headwear plaque
• Adjustable Velcro strap under interior sweatband

Channeling found-in-the-attic style, the Ashberry Cardigan is a cozy take on a vintage sweater. It features a relaxed fit, drop shoulders and subtle balloon sleeves. Finished with a four-button closure and contrasting patch pockets.

• 100% acrylic
• Drop shoulder
• Balloon sleeves
• Front patch pockets
• 27" from high point of shoulder to hem
• Relaxed fit

The Beverly Long Sleeve Shirt is a highly versatile button-up with a relaxed, boxy fit. It’s made from lightweight cotton and pairs perfectly with the Beverly Skirt.

• 100% cotton
• Relaxed, boxy fit
• 19" from high point of shoulder to hem

A new take on our favorite Utopia Jacket, this version features an 11-wale corduroy outside and reversible quilted face that’s been treated with a water-resistant coating for added weather protection. Lightly insulated with polyfill, this versatile jacket is ideal for transitioning through the seasons.

• 100% cotton
• 11-wale corduroy
• Lightweight polyfill
• Reversible to quilted face with water-resistant finish
• Embroidery patch at outer left chest
• 25" from high point of shoulder to hem
• Relaxed fit

The Vancouver Pants are a workwear-inspired pant updated with a straight leg and cropped hem. Cut with a high waist and crafted with 100% cotton for everyday durability. Featuring rear and side cargo pockets and large belt loops, these are sure to be lived in and well loved.

• 100% cotton
• Patch pockets at front and back
• No seam Hollywood waistband
• Logo label at back pocket flap
• 26" inseam
• 16" leg opening
• 12" rise
• Relaxed fit
• Model is 5'8" (172.72 cm) and wears size 26

Light and comfortable, the Lived In Lounge Fleece Short has an elastic waistband and cinched side seams for true comfort and cute style.

• 2" inseam
• 63% Cotton / 34% Viscose / 3% Elastane, 260GSM
• Pull on elasticated waist short with adjustable drawcord
• Shiny Rose Gold metal badge at hip

One of our most-loved jackets takes on a new form in the Utopia Lightweight Jacket. This unlined version of the Utopia is perfect for early spring days and late summer nights. It’s made with 100% cotton and a relaxed fit ideal for layering. This iteration has a straight hem that creates an effortlessly clean finish.

• 100% cotton
• Logo patch at left chest
• Welt pockets
• 24‚Äù long from high point of shoulder to hem
• Relaxed fit
• Model is 5'8" (172.72cm) and wears size Small.

A fresh take on the Victory Pant, this version has a wider leg with a standard fit through waist and hips. Designed to match everything in your closet, you can dress them up for events or down for daily wear. Finished with a full-length leg and logo button closure.

• 100% cotton
• Logo button
• Pocket label
• 80.01 cm/31.5" inseam
• 55.88 cm/22" leg opening
• 27.94 cm/11" rise
• Standard fit

The Sidney Oversized L/S Woven is our take on the ideal overshirt. Intentionally oversized with a relaxed fit, this is your grab-and-go button-up that adds instant polish. It’s made with breathable 100% cotton in a cross grain texture for a classic shirting feel. Wear it with dresses and trousers. Open or closed, you can’t go wrong with the Sidney.

• 100% cotton
• Drop shoulders
• Left chest patch pocket
• Scooped hem
• 32” long from high point of shoulder to hem
• Relaxed, oversized fit

Our staple Victory Trouser gets an update in rayon-poly blend suiting with a flattering drape. In its signature relaxed fit, featuring back welt pockets and pleats at the waistband, it easily transitions from work to weekend.

• 190 GSM 71% rayon / 29% polyester twill
• Back welt pockets
• Pleats at waistband
• Logo clip label at pocket
• 2 3/8" turnback hem, 1 1/2" fold
• 43.18cm / 17" leg opening
• 33.02cm / 28" inseam
• 33.02cm / 13" front rise

This new women’s version of our Durham Jacket features an arctic fleece outer and warm sherpa lining. Slightly relaxed and ultra-cozy, it has enough room to layer over your favorite basics. Designed with custom patchwork plaids and chest and hand pockets.

• 75% recycled polyester 25% polyester
• Sherpa fleece body lining
• Chest patch and side welt pockets
• Pocket label at left chest
• 29" from high point of shoulder to hem
• Relaxed fit

Our staple Victory Trouser gets an update in rayon-poly blend suiting with a flattering drape. In its signature relaxed fit, featuring back welt pockets and pleats at the waistband, it easily transitions from work to weekend.

• 190 GSM 71% rayon / 29% polyester twill
• Back welt pockets
• Pleats at waistband
• Logo clip label at pocket
• 2 3/8" turnback hem, 1 1/2" fold
• 43.18cm / 17" leg opening
• 33.02cm / 28" inseam
• 33.02cm / 13" front rise

The Lomas Short is the fundamental summer short in 100% cotton denim. They’re designed with a high rise and relaxed fit through the hips and leg ideal for laid back days. Finished with a raw hem and button closure.

• 100% cotton
• Logo shank button closure
• Logo rivets
• Paper leather patch
• 4.5” inseam
• 11” rise
• Relaxed fit

The Mykonos Small Check Pant is an effortless pull-on bottom with a drawstring elastic waist. Crafted with textured cotton, these pants are ultra-light and equally breathable. They feature side seam pockets and a relaxed fit.

• 100% cotton
• Elastic waistband with self-fabric drawcord
• Side seam pockets
• Logo flag label
• 27” inseam
• 15” leg opening
• Relaxed fit

The Carefree Scoop Neck Tank is a breathable staple built with organic cotton. It’s been treated with a garment dye and acid wash so no two pieces are alike. Ideal for layering, lounging and casual living.

• 100% organic cotton
• Garment dye with acid worn wash
• Center back body seam
• Logo flag label
• 22” from high point of shoulder to hem
• Standard fit

This midi dress is cast in soft organic cotton and colored with a garment dye. It’s been treated with an acid wash that creates a lived-in look and feel for elevated comfort. Finished with a flattering scuba neckline and center back body seam.

• 100% organic cotton
• Garment dyed with a worn-in acid wash
• Scuba neckline
• Center back seam
• Logo flag label
• 46” from high point of shoulder to hem
• Standard fit

This tee is a tailored short sleeve that embodies clean, minimal aesthetic. Made from a high-gauge knit cotton ideal for a year-round wear, you can layer it or wear it solo.

• 100% high-gauge ring-spun cotton
• Left chest pocket
• Minimal shrinkage
• Tailored fit

Inspired by vintage polos, this short-sleeve is constructed with a soft waffle knit from 100% cotton. It features stretch construction for elevated comfort and our versatile, standard fit.

• 230 GSM 100% cotton
• Textured waffle knit
• Stretch construction for comfort and mobility
• Three-button placket
• Side seam flag label
• Standard fit

Inspired by vintage polos, this short-sleeve is constructed with a soft waffle knit from 100% cotton. It features stretch construction for elevated comfort and our versatile, standard fit.

• 230 GSM 100% cotton
• Textured waffle knit
• Stretch construction for comfort and mobility
• Three-button placket
• Side seam flag label
• Standard fit

Consider these multifaceted shorts your new travel companion. They look like a casual plain weave short, but perform as well in the pool as they do on a patio. Finished with a DWR coating for a quick-drying effect, they also have a Velcro-closure back pocket to hold your keys and essentials.

• 94% nylon 6% elastane
• Stretch plain weave
• Quick drying DWR coating
• Side seam pockets
• Adjustable elastic waistband for a custom fit
• Shield embroidery
• 16" outseam
• Relaxed fit
• Model is 6'2" (187.96 cm) and wears size 32

Our Voyage Hybrid Short is built to go wherever you do. Built with a unique nylon blend, they look like a casual plain weave short, but perform as well in the pool as they do on a patio. Finished with a DWR coating for a quick-drying effect, they also have a Velcro-closure back pocket to hold your keys and essentials.

• 94% nylon 6% elastane
• Quick-dry water resistant coating
• Adjustable elastic waist
• Interior pocket bungees
• Mesh pocket bags for drainage
• Woven label
• 16” outseam | 5” inseam

The Vinton is a staple tee with a standard fit. Made from soft, breathable cotton, it has an original front graphic inspired by Mexico.

• 100% cotton
• Center front screen print
• English translation: That’s good.
• Standard fit

Made from 100% cotton, the Vintage Reserve Hood is a perfect transitional piece. Premium cross-loop French terry allows for breathability while also supplying warmth. Designed with a worn-in sol dye and just-right fit that feels familiar from the first wear.

• 100% 350 GSM cotton
• Cross-loop French terry
• Treated with a sol wash
• Due to the uniqueness of the dye process, there may be slight variation in color and finishing
• Adjustable drawcord hood
• Inset sleeves
• Woven label
• Standard fit

Like a well-worn favorite you've had for years. The Vintage Reserve Crew uses our premium cross-loop French terry to create a superior next-to-skin feel. It’s been treated with a unique sol wash that creates a lived-in look from day one.

• 100% 350 GSM cotton
• Cross-loop French terry
• Treated with a sol wash
• Due to the uniqueness of the dye process, there may be slight variation in color and finishing
• Inset sleeves
• Woven label
• Standard fit

The Vintage Reserve Tee is a short sleeve essential that channels clean, minimal style. Designed to be dressed up or down, you can layer this piece under your flannels or go it alone on a sunny day. Made with 100% cotton in a sol wash for a lived-in look and feel.

• Unisex
• 100% cotton
• Sol wash
• Due to the uniqueness of the dye process, there may be slight variation in color and finishing
• Shield embroidery logo
• Binded neck collar
• Pick stitch at bottom hem
• Tailored fit

The City Jacquard Stripe Tee is an elevated basic. It’s built with heavier cotton in a jacquard knit that’s substantial yet breathable. We’ve designed this short sleeve with our standard fit and finished it with subtle embroidery at the left chest.

• 225 GSM 100% cotton
• Textured jacquard stripes
• Left chest embroidery
• Standard tee

The Bowery Women's Flannel is one you'll reach for, day after day. Wear it open or closed, it’s made with brushed yarn dye flannel that feels as soft as it looks. Finished with chest patch pockets and adjustable cuffs, this drop shoulder long-sleeve is an easy layering piece.

• 60% cotton 21% acrylic 19% polyester
• Drop shoulders for a relaxed feel
• Chest patch pockets add depth
• Adjustable sleeve cuffs give you a custom fit
• Logo label at pocket flap
• 23" from high point of shoulder to hem
• Relaxed fit

The Carefree Slim Crew Tee pairs a flattering silhouette with worn-in wash. Designed with sustainable organic cotton, this short-sleeve is an elevated basic that brings tone and texture to your staples. It’s been treated with a garment dye and acid worn-wash, so no two pieces are identical.

• 100% organic cotton
• Garment dye with acid worn wash
• Center back body seam
• Logo flag label
• 23” from high point of shoulder to hem
• Slim fit

The Bowery Women's Flannel is one you'll reach for, day after day. Wear it open or closed, it’s made with brushed yarn dye flannel that feels as soft as it looks. Finished with chest patch pockets and adjustable cuffs, this drop shoulder long-sleeve is an easy layering piece.

• 60% cotton 21% acrylic 19% polyester
• Drop shoulders for a relaxed feel
• Chest patch pockets add depth
• Adjustable sleeve cuffs give you a custom fit
• Logo label at pocket flap
• 23" from high point of shoulder to hem
• Relaxed fit

The Bowery Boyfriend Overshirt is a versatile staple you’ll wear everywhere. Designed with a relaxed fit and lightly structured cotton, it’s easy to layer or style on its own.

• 100% cotton
• Chest patch pockets
• Scooped hem
• Pocket logo label
• 28” from high point of shoulder to hem
• Relaxed fit

The Carefree Slim Crew Tee pairs a flattering silhouette with worn-in wash. Designed with sustainable organic cotton, this short-sleeve is an elevated basic that brings tone and texture to your staples. It’s been treated with a garment dye and acid worn-wash, so no two pieces are identical.

• 100% organic cotton
• Garment dye with acid worn wash
• Center back body seam
• Logo flag label
• 23” from high point of shoulder to hem
• Slim fit

The City Jacquard Stripe Tee is an elevated basic. It’s built with heavier cotton in a jacquard knit that’s substantial yet breathable. We’ve designed this short sleeve with our standard fit and finished it with subtle embroidery at the left chest.

• 225 GSM 100% cotton
• Textured jacquard stripes
• Left chest embroidery
• Standard tee

The Bowery Boyfriend Overshirt is a versatile staple you’ll wear everywhere. Designed with a relaxed fit and lightly structured cotton, it’s easy to layer or style on its own.

• 100% cotton
• Chest patch pockets
• Scooped hem
• Pocket logo label
• Custom front and back embroidery
• 28” from high point of shoulder to hem
• Relaxed fit

Built with finely woven artisanal straw, this fedora fuses timeless style with natural sun-protection. It’s designed with a sophisticated rolled brim and a well-balanced teardrop crown. We’ve finished the Victoria Straw Fedora with an external grosgrain band and internal sweatband with an adjustable Velcro strap.

• 100% artisanal straw
• Hard stiffness
• Pencil roll brim
• Teardrop crown
• Adjustable Velcro strap under interior sweatband
• Grosgrain band
• Metal crest pin
• 9cm/3.5” brim
• 11.5cm/4.55” crown

The Vale Hat is a timeless boater hat with a high crown and round crease. It’s made with stiff responsibly sourced wool felt for enduring structure and finished with a suede hat band with tails. Find your perfect fit with the internal adjustable sweatband.

• 9cm / 3.5" brim length
• 9.5cm / 3.75" crown height
• RWS Certified Wool felt
• Hard stiffness
• Leather outside band with tails
• Metal headwear plaque
• Customizable fit with adjustable strap under inner sweatband

Designed with our wear-anywhere standard fit, this hoodie can be layered under flannels and over tees. It’s built with soft fleece made from a partially recycled poly cotton blend and finished with original graphics on front and back.

• 300 GSM 77% cotton 23% recycled polyester
• Drawcord hood adjusters
• Inset sleeves
• Front left and center back screen prints

Bold and beautiful, this iteration of the Primrose Fedora is made with responsibly sourced wool felt. Finished with a custom Brixton pin and raw edge, it’s simultaneously clean, contrasting and totally iconic.

• RWS Certified Wool felt
• Hard stiffness
• Customizable fit with an adjustable strap hidden under the inner sweatband
• Metal headwear plaque
• 11.43cm/4.5” brim

The Westward Straw Hat is a highly breathable and ultra stylish accessory. Inspired by traditional boater hats, it features a wide brim and telescope crown. It’s built with open-weave seagrass straw and an adjustable Velcro strap to fine tune your fit.

• 100% seagrass straw
• Medium stiffness
• Straight brim
• Telescope crown
• Adjustable Velcro strap under sweatband
• Metal headwear plaque
• 12.7cm/5”brim
• 10.3cm/4”crown

The Alice Packable Bucket Hat is a circular raw-edge hat crafted from 100% straw. An essential for your beach bag and paradise packing list, it provides 50+ UPF coverage.

• 9 cm / 3.75” brim length
• 100% packable paper straw
• Metal headwear plaque
• Fringe edge

The Regal is a staple tee with a standard fit. Made from soft, breathable cotton, it has front and back graphics with a nod to vintage garage-wear.

• 100% cotton
• Left chest and center back screen prints
• Standard fit

The Austin Straw Cowboy hat is an ultra-breathable, lightweight hat with Western style. It’s crafted sun-protective artisanal straw in a medium structured weave that retains its shape. The brim features a classic side roll topped with a cotton drawcord so you can wear it on your neck or secure your fit.

• 100% artisanal straw
• Medium stiffness
• Side roll brim
• Cattleman crown
• Internal elastic sweatband
• Cotton drawcord with wood bead adjuster
• Metal headwear plaque
• 10cm/4” brim
• 12.6cm/5.25” crown

The Regal is a staple tee with a standard fit. Made from soft, breathable cotton, it has front and back graphics with a nod to vintage garage-wear.

• 100% cotton
• Left chest and center back screen prints
• Standard fit

The Austin Straw Cowboy hat is an ultra-breathable, lightweight hat with Western style. It’s crafted sun-protective artisanal straw in a medium structured weave that retains its shape. The brim features a classic side roll topped with a cotton drawcord so you can wear it on your neck or secure your fit.

• 100% artisanal straw
• Medium stiffness
• Side roll brim
• Cattleman crown
• Internal elastic sweatband
• Cotton drawcord with wood bead adjuster
• Metal headwear plaque
• 10cm/4” brim
• 12.6cm/5.25” crown

This tee is a tailored short sleeve that embodies clean, minimal aesthetic. Made from a high-gauge knit cotton ideal for a year-round wear, you can layer it or wear it solo.

• 100% high-gauge ring-spun cotton
• Minimal shrinkage
• Front screen print
• Tailored fit

The Vale Hat is a timeless boater hat with a high crown and round crease. It’s made with stiff cruelty-free wool felt for enduring structure and finished with a suede hat band with tails. Find your perfect fit with the internal adjustable sweatband.

• 9cm / 3.5" brim length
• 9.5cm / 3.75" crown height
• 100% cruelty-free wool felt
• Hard stiffness
• Leather outside band with tails
• Metal headwear plaque
• Customizable fit with adjustable strap under inner sweatband

This tee is a tailored short sleeve that embodies clean, minimal aesthetic. Made from a high-gauge knit cotton ideal for a year-round wear, you can layer it or wear it solo.

• 100% high-gauge ring-spun cotton
• Minimal shrinkage
• Front screen print
• Tailored fit

This tee is a tailored short sleeve that embodies clean, minimal aesthetic. Made from a high-gauge knit cotton ideal for a year-round wear, you can layer it or wear it solo.

• 100% high-gauge ring-spun cotton
• Minimal shrinkage
• Distressed screen print
• Tailored fit

The Oath V is a standard-fit tee ideal for building out your wardrobe. It’s made from soft cotton and features front and back screen prints.

• 100% 180 GSM cotton
• Screen prints at left chest and center back
• Standard fit

The Oath V is a standard-fit tee ideal for building out your wardrobe. It’s made from soft cotton and features front and back screen prints.

• 100% 180 GSM cotton
• Screen prints at left chest and center back
• Standard fit

The Oakwood is a staple tee with a standard fit. Made from soft, breathable cotton, it’s been treated with a vintage wash for a lived-in look and feel.

• 100% cotton
• Treated with a vintage wash
• Due to the uniqueness of the dye process, there may be slight variation in color and finishing
• Left chest and center back screen prints
• Standard fit

The Oakwood is a staple tee with a standard fit. Made from soft, breathable cotton, it’s been treated with a vintage wash for a lived-in look and feel.

• 100% cotton
• Treated with a vintage wash
• Due to the uniqueness of the dye process, there may be slight variation in color and finishing
• Left chest and center back screen prints
• Standard fit

The Mod Flex Polo is a short-sleeve shirt built to perform, on and off the course. It’s crafted with a stretch performance cotton blend that works to wick away moisture while you move. 40 UPF protection helps blocks out harmful sunlight and a clean, tailored fit lets you go from conference to clubhouse.

• 185 GSM 60% cotton 40% polyester
• Stretch construction
• Moisture wicking
• Cooling tech
• UPF 40
• Jacquard collar and placket tipping
• Two-button placket
• Left chest embroidery
• Tailored fit

The Mod Flex Polo is a short-sleeve shirt built to perform, on and off the course. It’s crafted with a stretch performance cotton blend that works to wick away moisture while you move. 40 UPF protection helps blocks out harmful sunlight and a clean, tailored fit lets you go from conference to clubhouse.

• 185 GSM 60% cotton 40% polyester
• Stretch construction
• Moisture wicking
• Cooling tech
• UPF 40
• Jacquard collar and placket tipping
• Two-button placket
• Left chest embroidery
• Tailored fit

The Memphis is built with a breathable linen-blend that’s been treated with an enzyme wash for a soft hand feel. Front chest pockets and a button-down collar add Western-inspired details and our standard fit creates a clean finish.

• 55% linen 45% cotton
• Treated with an enzyme wash for a soft hand feel
• Custom yarn-dyed plaid
• Front patch pockets with woven label
• Standard fit